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New Faces New Places: SheNative works to empower Indigenous women through fashion

Devon Fiddler (BA'11) dreamed of becoming a fashion designer for as long as she can remember. Now that her hard work and determination succeeded in making her dreams a reality, she is using her fashion brand to help empower other young Indigenous women to reach their own goals.

Fiddler, who was recently featured in an article by Saskatoon Star Phoenix, started SheNative in 2014, with a focus on wholesale and online selling, but it wasn’t long until she was doing tradeshows and pop-up shops where she could sell directly to consumers.

Now, she says she has finally found the perfect, permanent home for her business — which specializes in leather goods, specifically handbags, as well as apparel featuring inspiring slogans and designs like her own personal mantra, “She believed she could so she did.”

Using this mantra, Fiddler was able to overcome bullying and battle stereotypes and negative perceptions while she was growing up, leading her on the path to help others, who are facing similar struggles, to succeed. But, it wasn’t until she took her first job after graduating from the University of Saskatchewan — which saw her working with local entrepreneurs and hearing their stories — that the idea now driving SheNative really clicked.

Read more at https://thestarphoenix.com

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