![](https://alumni.usask.ca/images/alumninews/2019/shenative_fiddler,devon.jpg)
New Faces New Places: SheNative works to empower Indigenous women through fashion
Devon Fiddler (BA'11) dreamed of becoming a fashion designer for as long as she can remember. Now that her hard work and determination succeeded in making her dreams a reality, she is using her fashion brand to help empower other young Indigenous women to reach their own goals.
By Erin PetrowNow, she says she has finally found the perfect, permanent home for her business — which specializes in leather goods, specifically handbags, as well as apparel featuring inspiring slogans and designs like her own personal mantra, “She believed she could so she did.”
Using this mantra, Fiddler was able to overcome bullying and battle stereotypes and negative perceptions while she was growing up, leading her on the path to help others, who are facing similar struggles, to succeed. But, it wasn’t until she took her first job after graduating from the University of Saskatchewan — which saw her working with local entrepreneurs and hearing their stories — that the idea now driving SheNative really clicked.
Read more at https://thestarphoenix.com